Privacy Policy
This privacy notice (“Privacy Notice”) describes how Alpha Live and its subsidiaries and affiliates acting in its role as data controller (“Alpha Live”, “our,” “us” or “we”) may collect, use and share information relating to you as an identified or identifiable natural person (“personal data”).
Please carefully read this privacy notice in its entirety before using our websites, email notifications, mobile apps, social media apps, widgets, and other online services of Alpha Live (the “Services”). This privacy notice will clarify to you what data we collect, how we use and share it, and help you understand your choices with respect to that data.
Contacting Us
If you wish to exercise your data privacy rights in line with this notice, or if you have any questions about your data privacy rights our contact information is as follows: www.alphalive.co.uk / info@alphalive.co.uk
Overview
This Privacy Notice only governs the use of Alpha Live services that specifically link to this Privacy Notice.
Personal data we collect about you when you use our services
When you use our services we may collect personal data from you including but not limited to:
Name, email, phone number and other contact information Information you show interest in regarding pages and product viewed items added to your shopping cart ads you clicked on emails sent by us opened by you browser type OS IP address and location information. This information is collected by us and used as analytical information. We collect personal information from third parties via usage data, including but not limited to.
Your personal data may be forwarded to the Company when you opt in to participate in a third-party offer or application or feature such as live chat or by interacting on one of our social media pages or a similar app or feature on a third-party website
How we use your personal data
We may use your personal data for the following purposes, as permitted by data protection regulations and legislation:
Marketing: We use personal data to determine what products may be of interest to users provide relevant marketing communications and to carry out market research. We may also use information provided including industry information to generate information of products owned experience with products and other user generated content to allow us to market services effectively.
We may also use your personal data in different ways that are consistent with the above-described purposes to administer our websites and provide our services to you.
Legal Bases for the Processing and Consequences
Alpha Live rely on the following legal bases for the collection, processing, and use of your personal data:
The processing is necessary to provide our services as requested by you;
Your consent;
The processing is necessary for the performance of a contract to which you are a party, or to commence at your request before entering into a contract;
The processing is necessary for compliance with a legal obligation to which we are a party;
The processing is necessary for purposes of legitimate interests pursued by us or a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data; such legitimate interests are the fulfilment of the processing purposes set out in this Privacy Notice.
Links to Social Networking and other Third-Party Websites
Our services contain links to social networking websites and other third party mobile applications. These are operated and controlled by third parties. While we endeavour to link to reputable websites that equally share our high data privacy standards, we cannot take responsibility for any content or privacy practices deployed by these third party websites. Any personal data you provide to such third party websites will be collected by that third party and not by Alpha Live and will be subject to that third party's privacy policy, rather than Alpha Live Privacy Notice. In this situation, Alpha Live shall not be responsible, or have any control over that third party's use of any personal data you provide to them.
Your Rights
If you have declared your consent regarding certain collecting, processing and use of your personal data you can withdraw this consent at any time with immediate effect.
Further, you have the right to object to the use of your personal data for the purposes of marketing.
Please note that the rights mentioned above and below may be subject to modification under the applicable data protection law.
For the avoidance of doubt this Privacy Notice applies only for data subjects located in the EEA:
Right to request access to your personal data
You have a right to request from us confirmation as to whether or not your personal data is being processed and, where that is the case, to request access to the personal data.
The access information includes information regarding the purposes of the processing, the categories of personal data concerned, and the recipients or categories of recipient to whom your personal data is disclosed.
You have the right to request and receive a copy of any personal data we are processing. In the case of repeated requests however, we may charge a reasonable fee based on administrative costs.
Right to request rectification
You have the right to request that we rectify inaccurate personal data concerning you.
Right to request erasure (Right to be forgotten)
You have the right, in certain circumstances, to request from us the erasure of personal data concerning you and we are obliged to erase such personal data.
Right to request processing restriction
You have the right to request that we restrict processing your personal data. In such cases.
Right to request data portability
You have the right to request and receive all personal data concerning you, which you have provided to us, in a structured, conventionally used, easy to read format. You have the right to transmit this downloaded data to another entity without obstruction from us.
Right to object
You have the right to object at any time to the processing of your personal data by us.
In this case, we can no longer process your personal data.
Such rights to object may especially apply if Alpha Live collects and processes your personal data for the purposes of profiling.
You also have to right to object to the use of your data for direct marketing purposes.
If you exercise this right, your personal data will no longer be processed for such purposes by us.
If you wish to exercise this right, please contact us at Alpha Live
Please note that this right to object may not exist if the processing of your personal data is deemed necessary to facilitate the creation of a contract between you and Alpha Live or to execute a contract already concluded.
In the case where you have already provided us with your consent for direct marketing purposes, for example, you have completed an online form or actively subscribed to our newsletters, you can withdraw your consent as already explained within this Privacy Notice.
Data Retention Periods
We retain personal data for as long as necessary to provide you with the services and products requested.
Once you have terminated your relationship with us, we will either destroy your personal data or anonymise it in line with the GDPR requirements ensuring that data can never again be identified.
There are some exceptions, where statutory retention requirements are in force for example for taxation or legal purposes.
Where you show interest in our products and services and allow us to send you marketing information, we may retain your contact details for a longer period of time.
We may also be obligated to retain your personal data after the termination of the contractual relationship if it is necessary to ensure compliance with applicable laws, or if we need to retain your personal data on the basis of establishing, exercising or defending a legal claim. However, this will be on a need to know basis. To this extent and as far as possible we will restrict any processing of your personal data to such limited purposes as required for the above and in any event, destroy personal data once any legal bases are fulfilled and terminated.
Alterations to this Privacy Notice
We may amend and update this Privacy Notice from time to time.
We will notify you of any such changes, including when any proposed changes will take place.